SEO and AI: How to boost your online visibility
If you have a website, you’ve probably heard of SEO (search engine optimization). But today, it’s no longer enough to simply optimize your pages. With the emergence of artificial intelligence and voice assistants like Alexa, Siri, and Google Assistant, the rules of SEO are rapidly changing. Find out how to take advantage of these new technologies to boost your online visibility.
1. The impact of artificial intelligence on SEO
AI is playing an increasingly central role in search engine algorithms. In particular, Google uses systems such as RankBrain and BERT to better understand search intent and deliver more relevant results. To improve your SEO in this context, here are a few tips:
- Semantic search: Search engines no longer focus solely on exact keywords. They try to understand the intent behind the search. So you need to produce quality content that answers the questions your potential customers might ask.
- Personalized results: AI personalizes search results according to each user’s browsing habits. So it’s crucial to optimize your content according to your audience’s personas.
2. The importance of aggregators and directories in voice searches
Voice searches, performed via assistants such as Siri, Alexa and Google Assistant, are transforming the way people find information. When users ask these assistants for recommendations, they often rely on aggregators or directories. Here’s how to maximize your SEO for these platforms:
- Optimization for voice search: Content should be optimized for conversational queries. Think long-tail keywords like “Where can I find a good restaurant near me?
- Use of local directories: It’s essential to ensure that your business is listed on platforms such as Google My Business, Yelp, and industry-specific directories. This helps voice assistants find your information when a user does a Near Me search.
3. Optimizing your pages (On-Page SEO)
Optimizing your pages remains crucial to improving your SEO. Here are a few key elements:
- Titles and Meta Descriptions: Use clear, attractive titles. Meta descriptions should include relevant keywords while remaining engaging to encourage clicks.
- Structure: Organize your content with H1, H2 and H3 tags to make it easier for search engines to understand.
4. Local SEO: Be found near you
For local businesses, local SEO is a must, especially with the rise of voice search. Here’s how to make sure your business shows up in local searches:
- Google My Business: Having a complete listing with up-to-date information is essential.
- Local citations: Check that your name, address and phone number are consistent on all your company’s platforms are consistent on all local sites and directories.
5. Create quality content
Google and voice assistants prefer responses from rich, well-structured content. Make sure your content is relevant, well-written and brings real value to your users.
6. Mobile and speed: user experience first
A fast, mobile-optimized site is crucial for SEO. If your site is slow, it impacts not only your rankings but also the user experience, which can affect voice searches made on mobile devices.
7. Gaining authority: Technical SEO and backlinks
The authority of your site, notably through quality backlinks, remains a pillar of SEO. Also make sure your technical SEO is up to date, with a well-optimized site structure and an SSL certificate for security.
Why choose Code Source Marketing?
At Code Source Marketing, we understand that SEO can seem complicated, but you’re not alone in this process. Here’s why working with us can make all the difference:
- Google expertise: We’ve recently added an SEO specialist to our team who has worked directly at Google, managing over 300 accounts. She knows the algorithms and strategies that really work, especially for your AdWords campaigns.
- Customized strategy: Our new marketing strategist has a solid background in small and medium-sized businesses. She understands your realities and can offer personalized coaching to help you achieve your goals.
- Technical SEO partner: our partner knows the importance of AI, aggregators and directories. The SEO expert has succeeded in boosting the Domain Authority (DA) of some of our customers by 10 to 20 points and improving their Google “Near Me” rankings.
- APIs and user experience: Our programmers are API specialists and can simplify your site management. What’s more, our web developers optimize the user experience to keep your visitors coming back for longer.
Our SEO Services
Here’s an overview of what we can do to improve your SEO quickly and efficiently:
- Key page optimization: We work on your titles, meta descriptions and tags for immediate impact.
- Local SEO: We improve your presence in local searches, which is essential for attracting nearby customers.
- Content creation: We help you develop quality content that attracts traffic.
- Technical SEO: We optimize your site’s structure and correct technical problems.
- Backlinks: We implement strategies to obtain quality links that reinforce your authority.
Don’t leave your SEO to chance. Contact Code Source Marketing today for a free consultation and find out how we can help you maximize your online visibility.
