If you’re running a business and wondering whether your digital marketing efforts are really paying off, it may be time to consider a marketing audit. This audit will help you see more clearly what you’re doing well, what could be improved, and give you the keys to help you achieve better results.
“By 2023, 92% of Quebec B2B companies will be actively using social media”
“62% of companies surveyed recorded an increase in sales in 2023, attributing this success in part to effective digital marketing strategies.”
Why conduct a marketing audit?
A marketing audit is a bit like taking stock of your digital health. You review your website, social networks, advertising campaigns and more. The objective is simple: see what’s working, identify opportunities for growth, and optimize your investments. Here’s why it can make a real difference to you and your business:
1. Make sure you stay competitive
In today’s fast-moving digital world, it’s essential to keep up with the competition. An audit allows you to stay ahead of the game by ensuring that your strategies are up to date and that you are taking full advantage of the tools available.
2. Invest where it really counts
Every dollar invested in marketing is precious. An audit helps you choose the most profitable strategies, eliminating what doesn’t work and focusing on what will bring you the best results.
3. Measure what needs to be measured
If you’re wondering whether your current actions are really generating results, an audit allows you to set up precise performance indicators (KPIs) to track your progress. This includes visits to your site, conversions, interactions on social networks, etc.
Signs that a marketing audit is needed
There are certain moments in the life of a company when it becomes obvious that a marketing audit is called for. Here are just a few examples:
1. Your website no longer attracts as many visitors
If you notice that your site is less visible in Google’s search results, it’s a sign that your SEO efforts could benefit from an adjustment.
2. Your posts on social networks generate little engagement
You may not be taking full advantage of your social networks, or your content may need a new lease of life. An audit can help you put things right.
3. Fewer calls from prospects
A digital marketing audit can help you understand why your lead pipeline has slowed down and what you can do about it.
4. Your industry is changing fast
If your industry is undergoing a major transformation, with the arrival of new technologies or trends, now is the ideal time to reassess your digital strategies.
5. You’re having trouble recruiting
Your digital presence plays a key role in the attractiveness of your employer brand. If you’re struggling to attract talent, an audit can show you how to improve your online image as an employer.
6. Your company is going through a major change
Whether you’ve just merged, are launching a new service or entering a new market, an audit helps you ensure that your image and message are aligned with this new reality.
What our customers say about us
“We turned to Code Source Marketing for a complete audit of our digital strategy. Their team not only identified opportunities for improvement, they walked us through the process to implement them. The result: a noticeable increase in our online traffic and more qualified leads.”
- Dominique Morin, 2ndskin Promotions
“Thanks to Code Source’s marketing audit, we were able to rectify our content on our website and achieve much better domain authority within a few weeks. They really knew how to guide us with concrete recommendations.”
- Evelyne Desjardins, The key to sleep
Why choose Code Source Marketing for your marketing audit?
At Code Source Marketing, we don’t just give you a report: we work hand in hand with you to help you understand what’s working and what can be optimized. Our marketing strategy experts will support you in implementing the actions that will have the greatest impact on your sales and online visibility.
A marketing audit is more than just a report. It’s the key to ensuring that every action you take, every dollar you spend, brings you closer to your objectives.
